Splash photo by Kelly Moore

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Custom cake studio relocates to Liberty Lake
4/20/2011 10:44:07 AM

Splash photo by Kelly Moore MJ's Wonderful World of Cakes founder Laura Roether holds a cake created for an Easter event.

By Kelly Moore

MJ's Wonderful World of Cakes may be new to Liberty Lake, but the bakery has been in business since 2003, serving the Phoenix, Ariz. area until late last year.

Founder Laura Roether relocated to the area seven months ago, and business has been up and running locally for about a month out of a rented kitchen at Zephyr Lodge.

Cakes are the centerpieces of her custom studio, and no two are ever alike.

"My cakes are my favorite thing to work on," Roether said. "I love it. I could work on a cake for 14 hours and not even realize 14 hours has gone by."

Roether jumpstarted MJ's Wonderful World of Cakes when a doctor told her to treat her migraine headaches by finding something that relaxes her. She started baking for her then-teenage sons and their friends until the hobby grew into a creative outlet.

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"We're not your typical bakery," Roether said. "We're more of a specialty place. We really customize the cake around your event."

Thinking back, her favorite cake creation was for a teenager who starred in his school's production of "Grease." The cake was shaped like a movie reel complete with negatives of scenes from the actual movie.

She said her most challenging project was a massive castle cake with two 3-foot, 6-inch pillars for a 1-year-old's birthday. 

"I like to build things and make art out of it," Roether said. "Give me an idea what your event is going to be, and I'll build something for you."

Her passion may be creating edible artistic sculptures, but she said she pays special attention to flavor. In addition to baking custom cakes, Roether's repertoire boasts cookies, muffins, cupcakes, chocolates, brownies and fudge.

"You can be creative as you want in this business, but if it doesn't taste good, who cares?" Roether said.

Splash photo by Kelly Moore In addition to specialty cakes, Roether's repertoire boasts gourmet treats like these root-beer-flavored cupcakes as well as cookies, chocolates and fudge.

Most of her recipes come passed down from family. Her fudge recipes came from her father who started making it when she was a little girl. Some of the cake recipes come from her aunts, and some recipes she finds online and adjusts to make them her own.

MJ's Wonderful World of Cakes serves and delivers to Spokane and surrounding areas, including Post Falls and Coeur d'Alene. As her business grows in Liberty Lake, Roether said she'd like to add more items and eventually have a public storefront.

To schedule a consultation or find more information, call 847-8579 or visit www.mjswonderfulworldofcakes.com.